The McDonald's 'Beef Fries' Controversy

<< Previous

Excerpts

McDonald's has had a long history of lawsuits being filed against it. It had been frequently accused of resorting to unfair and unethical business practices - October 16th is even observed as a 'World anti-McDonald's day.' In the late 1990s, the company had to settle over 700 incidents of scalding coffee burns. Reportedly, McDonald's kept the coffee at 185° - approximately 20° hotter than the standard temperature at other restaurants - which could cause third degree burns in just 2-7 seconds. An 81-year old woman suffered third degree burns on her lower body that required skin grafts and hospitalisation for a week...

or or PayPal (7 USD)

With an overwhelming majority of the people in the West being non-vegetarian, products often contain hidden animal-based ingredients. Incidents of vegetarians finding non-vegetarian food items in their food abound throughout the world.Whether a person has chosen to be a vegetarian for religious, health, ethical or philosophical reasons, it is not easy to get vegetarian food in public restaurants....

The courtroom battle had entered the 11th month when McDonald's announced that it would issue a new apology and pay $ 10 million to vegetarians and religious groups in a proposed settlement of all the lawsuits in March 2002...

Exhibit I: What Happened in India
Exhibit II: McDonald's - Financial Performance Summary
Exhibit III: McDonald's - Social Responsibility Statement